Featured · Process
Anatomy of a Brand Film: From Concept to Color
A walkthrough of how a 90-second brand film actually gets made — what happens before, during, and long after the shoot day.
Marcus DuPont·May 4, 2026·8 min read
Field Notes · The Blog
Notes from
the set.
Process, craft, and the lessons we keep learning. Written by the people actually behind the camera.
Craft · 6 min read
Lighting on Location: Our Run-and-Gun Kit
The exact lighting package we travel with for documentary and one-day commercial shoots — and why it hasn't changed in three years.
Sasha Vance · April 18, 2026
Writing · 5 min read
Scripting for the Edit, Not the Page
Why we write scripts that read awkward but cut beautifully — and the three questions we ask before locking any draft.
Theo Akande · March 29, 2026
Post · 7 min read
Warm vs. Clean: Picking a Color Direction Early
Most color problems start in pre-production. Here's how we lock a look before a single frame rolls.
Iris Ng · March 11, 2026
Direction · 6 min read
Why We Cast Real People Over Actors
The case for documentary casting on commercial work — when it lifts a spot, and when it sinks one.
Marcus DuPont · February 22, 2026
Process · 4 min read
The 24-Hour Production Day Checklist
What we send to clients the day before a shoot — call sheet, prep notes, and the one question that prevents 80% of surprises.
Theo Akande · February 4, 2026